If you’re looking to start an online store, WordPress is a popular and versatile platform that can help you achieve your goals. With the right plugins and themes, you can create a powerful e-commerce website that looks and functions just the way you want.

In this guide, we’ll walk you through the steps to create an e-commerce website in WordPress, from setting up a payment gateway to optimizing for search engines. Let’s get started!

Step 1: Choose a WordPress E-commerce Plugin

To start your e-commerce website in WordPress, you’ll need an e-commerce plugin that will help you add and manage products, set up payment options, and process orders. There are several popular options to choose from, including:

  • WooCommerce: the most popular WordPress e-commerce plugin, with extensive customization options and support for a wide range of payment gateways and shipping options.
  • Easy Digital Downloads: designed specifically for selling digital products, with features for software licensing and discount codes.
  • WP eCommerce: a lightweight and flexible plugin that supports both physical and digital products.

Step 2: Install and Configure Your E-commerce Plugin

Once you’ve chosen an e-commerce plugin, you’ll need to install and configure it on your WordPress site. This typically involves creating product listings, setting up payment options, and configuring shipping settings.

Most e-commerce plugins offer extensive documentation and support, so you should be able to find step-by-step instructions for getting started.

Step 3: Choose an E-commerce Theme

To make your e-commerce website look great and function smoothly, you’ll need an e-commerce theme that is specifically designed for online stores. There are many great options to choose from, both free and paid.

When choosing an e-commerce theme, look for one that is responsive, SEO-friendly, and offers customization options that match your brand and product offerings.

Step 4: Add Product Listings

With your e-commerce plugin and theme set up, you’re ready to start adding product listings to your website. Be sure to include high-quality product photos, detailed descriptions, and pricing information.

Your e-commerce plugin should offer options for managing inventory, setting pricing, and adding variations (e.g. sizes or colors) for each product.

Step 5: Optimize Your E-commerce Website for Search Engines

To attract customers to your e-commerce website, you’ll need to optimize it for search engines like Google. This involves researching relevant keywords, optimizing your product listings and pages, and building high-quality backlinks.

Some popular WordPress plugins for SEO include Yoast SEO, All in One SEO Pack, and RankMath.

Step 6: Set Up Payment Gateway

Your e-commerce website needs to be able to process payments from customers. With your e-commerce plugin installed and configured, you’ll be able to choose from a range of payment gateway options, including PayPal, Stripe, and Authorize.net.

Be sure to test your payment gateway to ensure that it’s working correctly before launching your online store.

Step 7: Launch Your E-commerce Website

Once you’ve completed the above steps, it’s time to launch your e-commerce website and start selling your products online. Be sure to promote your website through social media, email marketing, and other channels to attract customers and build your online presence.


Creating an e-commerce website in WordPress is a great way to launch an online store and start selling products to customers around the world. By following the steps above, you’ll be able to create a professional-looking e-commerce website that functions smoothly and is optimized for search engines. Contact Webyant to learn more about how we can help you improve your online presence.

Jayanti Solanki

Jayanti Solanki is a seasoned web development expert with over 14 years of experience in creating innovative digital solutions. With a strong passion for coding and a keen eye for detail, Jayanti has honed his skills in front-end and back-end technologies. His versatile expertise in HTML, CSS, jQuery, Wordpress, Shopify and Webflow enables his to craft captivating and user-friendly websites. Committed to delivering excellence, Jayanti continues to make a significant impact in the world of web development with his client-centric approach and problem-solving mindset.

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