Good content on the websites always attracts the search engines and the minds of the readers. Same is true with Design. Eye candy design and easy navigational layout keep the readers on your website. There should be something that forces them to bookmark your site. In order to achieve such quality you are to consider many things in your re-designing aspects. So let’s take a brief review of it.
Express the mood or emotion that you want to communicate through your site. Avoid usage of backgrounds. People like easy readability of the content. Prefer some blank space and avoid clutter so people automatically like your site.
Your old site may have some navigational problems, so correct it in the new design and remember that a page should be just two clicks away so users can navigate easily. Keep your content in proper categories and prioritized thus try to use layering in your navigation. All buttons should be functional and work smoothly. Navigation must be same on all the pages. Analyze the visitors’ actions with proper tools and decide the strategy for linking and other navigational issues that you can keep them on your site for longer.
Search engines love fresh content, so arrange your redesigning such a way that people get latest updates from your site. If possible add places for the latest news regarding to your niche market and always try to put innovative content for your readers in terms of texts, images and animations so your visitors love to visit your site frequently.
Content of your site is the core aspect of a good website. Good content management software is one of the solutions of this problem. Keep your content in block manner and manage the dynamic content properly. Check the URLs of dynamic pages, it should be SEO friendly.
Place the information about your products and your services in such a way that it gets quick attention of your visitors and they can get whatever they want with an ease. Remove the hurdles and obstacles from the path of its access. Keep things clear and simple so it can avoid possible misunderstanding of your users.
Allocate space for your virtual as well as physical address so anyone can access you at anytime. Put emphasis on the usage of Instant Messengers as well because they are confidence building measures for your business.
Room for Interaction
Keep space for user interaction with you and brand of your company. They should be facilitated with exchange of information with you. If they have any questions regarding your products or services it should be answered soon. They must have adequate knowledge of the order processing. All these make their life easier and worthy.
Graphics and Animation
Keep pace with the time and honor the prevailing trends. Use the latest software for your graphics and animations. Keep uploading and downloading of your content easy even for the low bandwidth users. Speed is a vital aspect for your site.
Try to incorporate the useful components like chat, discussion forums, polls, surveys, guestbooks and many more. These all will make your site rich and engaging in nature. Audios and Videos are useful components from many aspects but remember that many avoid their usage so give option of mute or add button to stop them.
Ads and Pop-ups
Spinning, flashing and blinking ads are attractive but not always, so keep them at a tolerable level and leave more space for your content. The same is true for the pop-ups. They must be limited in numbers and should come when visitors leave the site.
Hire the Right People
You may have realized that in the recent past website designing and redesigning was not a one man task, but it needed a team of graphic designers, various coders and content writers etc. Therefore, try to hire a Webyant team for your redesigning which should be consist, experienced and professionally oriented.